In this short article I am sharing with you some valuable pointers & advice I’ve accumulated over the last few months on the subject title.  And if this is nothing new to you, at the very least it will be a good refresher!

Firstly, five fundamentals to success in business – common points mentioned by the majority of top earners I’ve met up with:-

Secondly, further advice I gleaned on the imperative to provide real, tangible VALUE to prospects and customers:

The more VALUE you offer your team or your prospects in your conversations or when they visit your website, the more likely they are to sign up or buy in to your proposition! Here are some Value-generating scenario’s:

 Personal coaching Value: 

Offer free and unbiased advice and coaching to your prospects well before you talk about product. This builds credibility and ‘warms’ them up to you. You have maybe been through the situation yourself or know of a similar situation that you can map to and offer a replicated solution. You can now position as a ‘consultant’ & you can offer advice on how to effectively manage through the problem or situation. This makes you a person of interest and Value to your  prospects!

Support Value: 

People want choices and they also want to know they have all the support they need, when they need it – especially in the online, virtual world. There is nothing more frustrating than not being able to pick up a phone and speak with a real, live human-being when you have an issue that FAQ pages do not address! Let your customers know you are always there for them. Offering your availability constitutes VALUE to your prospects & customers!

Access to the best Tools and Resources:  

Make sure you can offer appropriate access to not only online/website tools and processes but also to executives and professionals, with well-honed Product positioning skills, customer communications skills and Leadership skills. Your prospects & customers WANT to be LEAD with respect to your products and solutions. This access and interaction is of VALUE to them!

 ‘Permission Marketing’ Value: 

Obtaining permission from your prospect to send him/her some information, ANY information, is essential. Ask for Permission first!  NEVER send anything unless you have their permission first to do so. Sending anything without permission is SPAM and is unwelcome.

 Conclusion:

YOU MAKE MORE MONEY, GET MORE SALES, FASTER, AND BUILD STRONGER RELATIONSHIPS IF YOU ARE SEEN AS A CREDIBLE PERSON WITH SOMETHING OF VALUE TO OFFER!